Hichem Ben Rejeb


Successful in driving revenues, growth, and profitability for companies


  • Experienced and innovative general manager with advanced sales and marketing, customer services and business administration skills
  • High personal integrity and ability to relate and create trust in all
  • Team builder, able to motivate and communicate to achieve exceptional business performance
  • Expert in building brand value and to develop the Business
  • Good strategic appreciation and vision, able to build and implement advanced tactical and pro-active plans
  • Wealth creative
  • Excellent starter: launched many multinational brands in FMCG on Tunisian’s market “DANONE & YOPLAIT-yoghourt, CANDIA-Milk, VIRGIN-beverage, LANDOR-cheese, Kotis- Tissu, Molfix- Baby diaper … …..”
  • B2B Sales & Marketing
  • Enthusiastic in finding openings and opportunities
  • Enneagram Training
  • Initial Public Offering of Land’or in Tunisian’s Exchange


Results-charged career that reflects achievements in starting, building, growing, and improving the profitability, performance, developing strategies and value to reduce costs of companies with 25+ years of experience. Offers comprehensive knowledge of fundamental business disciplines combined with an ability to accelerate revenues via strategic partnerships. Motivating leader able to foster up teamwork and energize others to higher levels of   performance.

Professional experience

  • 2014 up today

    Inside : General Manager

    • Business Developing "Molfix - Baby diapers", "Kotis- tissu paper, napkin, Roll paper...."
    • Building channel of distribution direct sale, with supermarkets, Hole-sellers and platforms of distribution
    • Implementation of the marketing strategy
    • Training in Change Management, Leadership, Management and negotiating power,

  • 2004 - 2014

    Land’or Foods & Services : General Manager

    • Launched and built the umbrella brand Land’ Or on Tunisian’s market
    • Certification management system of Innovation – GIZ German fund
    • Grew revenues from 5.5 M$ to 35 M$ in 10 years based on new strategy and vision using 4 distribution channels “Supermarkets, hole-sellers, retailers and hotels”
    • Recruited a professional team of sellers and Trader “140 employees”
    • Implemented a call-center for pro-active and more efficient response to customer demands
    • Achieved positive Experience from social troubles of the revolution
    • Initial Public Offering of Land’or in Tunisian’s Exchange January 2013

  • 2001 - 2004

    CLC & SBC – Danone – Délice – Virgin : Manager / Sales and Business Development

    Focused on building and executing the strategy for launching Virgin entry into the fizzy market
    • Launched Virgin brand on Tunisian's and Libyan's markets
    • Took 21% market share from PET in one year against Coca-Cola
    • Grew channel sales from zero to 11 M$ recurring revenues within 2 years
    • Constructed a strategy of distribution based on Chinese sales
    • Developed new consumption market for “under sixteen generation”
    • Recruited a sales team of 47 persons
    • Leader in the milk market. Grew revenues by 32% in a 3 years period

  • 1998 - 2000

    Inesfood Group – Yoplait – Candia – Baroni - Novacafé : Executive Manager GAD/ Sales and Business Development

    • Created “Générale Alimentaire de Distribution” specialized in the distribution of the Group items
    • Grew sales for yoghourt from zero to 18 M$ recurring revenues within 2 years
    • Reduced company costs by Implementing 15 platforms of distribution on the biggest towns
    • Elaborated agreements with strategic partners
    • Launched many brands

  • 1997 - 1998

    Phytocosmetic – Sunvecteur - Elusane : General Manager

    • Negotiated the representation of French laboratory on Tunisian’s market specialized in sun block with patented technology
    • Organized Seminaries about “The sun aggressions damages”
    • Recruited a team of 3 medical delegates

  • France : 1994 - 1996

    Decathlon- Auchan Group : Store Manager/Brand Development Manager

    • Grew profitability by 32% in line meter and square meter
    • Developed a new concept of merchandising in conformity with customers expectations
    • Elaborated market study to create Decathlon items and sales of the brand grew from 8% to 36%
    • Prepared a ten year strategic vision for merchandising and communication

  • Indonesia : 1993

    Wild Orchids - Jakarta : Executive Manager

    Created an International Trading Company within the ¨SALIM¨ group, trading was with Asian and European markets. The transactions realized were:
    • Towels and Napkins for hotels
    • Household for Héro Stores (supermarkets) in Indonesia
    • Stationary and note books
    • Personal computers

  • France: 1990 - 1992

    Carrefour Group - Promodés : Central Purchasing

    • Negotiated deals with partners to supply supermarkets Continent, Champion, Coldeq and 8à8
    • 45 contracts of growth in private labels and national brands


  • France : 1993

    MBA / International Business Management

    Engineer in Business Management – Ecole Supérieure de Management

  • Suisse : 1994

    Specialized Master in Trading / International Trading

    Ecole Supérieure de Management

  • Suisse : 1995

    Specialized Master in Psychology / Psychology of communication

    Ecole Supérieure de Management

  • France : 1996

    International Coaching Formation

    Professional Coach